Here's the thing...

I do not like inauthenticity.

And there is ALOT of it online.

• I hate it.

• You hate it.

• Everyone hates it.

That's why I resort to being a Memelord.

It's my own way of being anti-professional.

But deep down, I just don't have the energy or desire to present myself as anyone else other than me.

Behind closed doors or not.

And that same attitude has helped me blow up memes for myself and others.

With that said...

Why Memes Actually Work

Think about it like this:

Your brain is basically a pattern-recognition machine hooked up to a dopamine dispenser. Memes hit both buttons simultaneously:

• They're familiar enough to process instantly

• They're different enough to feel novel

• They're stupid enough to share without thinking

• They're smart enough to make you feel like you're in on the joke.

The Strategic Mindfuck

Traditional marketers think they're playing chess. Meme marketers know they're playing Russian roulette with a Nerf gun. Here's the real strategy:

1. Throw conventional wisdom in the trash where it belongs. (At least for now.)

2. Stop trying to control the narrative – you can't

3. Create something that people actually want to steal

4. Watch your "intellectual property" get butchered into oblivion

5. Smile because that's exactly what you wanted.

The Rules of Engagement

1. Be Fast or Be Last

   • If you're explaining your meme, you've already lost

   • If you're asking legal to approve it, you're already dead

   • If you're wondering if it's too edgy, go edgier

2. Authenticity or GTFO

   • Your audience can smell corporate BS from a mile away

   • Either commit to the bit or don't do it at all

   • If you're scared, you should be – but do it anyway

3. Fail Like You Mean It

   • 90% of your memes will flop

   • The 10% that hit will make up for everything

   • If you're not embarrassed by half your content, you're playing it too safe

The Raw Philosophy of Meme Marketing

Let's cut through the bullshit and talk about what meme marketing really is: psychological warfare with a sense of humor.

The Core Truth

Here's the deal:

Traditional marketing is dead. It didn't just die – it got murdered by an endless stream of scrolling thumbs and 8-second attention spans.

Your fancy billboard?

Nobody's looking up from their phone.

Your radio ad?

They're on Spotify.

Your TV commercial?

Netflix and chill, baby.

But memes?

They're the cockroaches of the digital apocalypse. They survive. They thrive. They multiply.

The Hard Truth About ROI

Want to know the real ROI of meme marketing?

It's this: While your competitors are still A/B testing email subject lines, you're living rent-free in your audience's heads.

While they're optimizing their sales funnel, you're becoming part of the cultural conversation.

The math isn't complicated:

• Cultural relevance > Brand awareness

• Genuine engagement > Vanity metrics

• One viral moment > A year of planned content

The Final Word

Meme marketing isn't just another channel in your marketing mix.

It's a philosophical commitment to chaos.

It's admitting that the best marketing strategy in 2024 is to stop marketing and start entertaining.

Remember:

The universe is absurd, attention is currency, and the only thing that matters is making people give enough of a shit to stop scrolling for five seconds.

Now go forth and shitpost with purpose.

Want to see how I brainstorm content idea?

I trained this free chatbox on part of the method I use when brainstorming memes and viral posts.

Feel free to use it to get an idea of what I can do for you.